/* Landing principal, versión Claude (06/10/2026).
   - De la publicada (css/styles.css, js/main.js): estructura, contenido, hero y fotos a sangre,
     efectos (entrada del hero, apariciones al bajar, hovers, imagen que cambia en «valores»,
     logos que se mueven con el scroll) y el ritmo de fondos blanco, papel y negro.
   - Del manual de identidad v02 (10-proyectos/restyling-marca/manual-identidad-v02.html):
     Neue Montreal 400 / 300 / 700 con sus papeles, lockup con el disco y la N calada, negro sobre
     blanco como color preferente, secundarios del sistema con mesura, filetes de 1 px, tiles
     rectos y etiquetas en mayúscula a 11 px con tracking .12em.
   - De propuesta-principal/: los bloques de producto y precio. */
@font-face{font-family:'Neue Montreal';src:url(assets/NeueMontreal-Light.woff2) format('woff2');font-weight:300;font-display:swap}
@font-face{font-family:'Neue Montreal';src:url(assets/NeueMontreal-Regular.woff2) format('woff2');font-weight:400;font-display:swap}
@font-face{font-family:'Neue Montreal';src:url(assets/NeueMontreal-Bold.woff2) format('woff2');font-weight:700;font-display:swap}
:root{
  /* Manual v02, sección 07 */
  --ink:#111111;--paper:#ffffff;--ink-soft:#555555;--tile-line:#d9d9d6;--grid-line:#e3e3e0;--warm:#f4f4f2;
  --cian:#00b9e4;--rojo:#d52b1e;--rosa:#f4b2c1;--verde:#206c49;--naranja:#e9994a;--azul:#0f4dbc;
  --gutter:clamp(16px,3vw,40px);--t:200ms ease-out
}
*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:88px;-webkit-text-size-adjust:100%}
body{margin:0;color:var(--ink);background:var(--paper);font-family:'Neue Montreal',Helvetica,Arial,sans-serif;font-weight:400;font-size:17px;line-height:1.5;-webkit-font-smoothing:antialiased;overflow-wrap:break-word}
button,input,select,textarea{font:inherit;color:inherit}
a{color:inherit;text-decoration:none}
button{cursor:pointer}
button,a{touch-action:manipulation;-webkit-tap-highlight-color:transparent}
img{display:block;max-width:100%;height:auto}
figure,p,h1,h2,h3,blockquote{margin:0}
ul,ol{margin:0;padding:0;list-style:none}
/* Regular para titulares, nombres y cifras; Light para cuerpo; Bold solo en énfasis puntual. */
h1,h2,h3,.num,.btn{font-weight:400}b,strong{font-weight:700}
strong.em,b.em{font-weight:700}
h1{font-size:clamp(42px,6vw,80px);line-height:1.04;letter-spacing:-.015em;text-wrap:balance}
h2{font-size:clamp(30px,3.8vw,52px);line-height:1.08;letter-spacing:-.015em;text-wrap:balance}
h3{font-size:clamp(19px,1.7vw,23px);line-height:1.2;letter-spacing:-.01em}
:focus-visible{outline:3px solid var(--azul);outline-offset:4px}
input:focus-visible,textarea:focus-visible{outline:2px solid var(--ink);outline-offset:2px}
.wrap{max-width:1400px;margin-inline:auto;padding-inline:var(--gutter)}
.section{padding-block:clamp(56px,8vw,112px)}
.center{text-align:center}
.label{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-soft);font-weight:400}
.skip{position:absolute;top:-100px;left:10px;background:#fff;padding:10px;z-index:1100}
.skip:focus{top:10px}
.preview{position:fixed;left:12px;bottom:12px;z-index:1050;background:var(--ink);color:#fff;font-size:11px;padding:6px 12px;pointer-events:none}
.preview i{display:inline-block;width:6px;height:6px;background:var(--cian);border-radius:50%;margin-right:6px}
.honeypot{position:absolute!important;left:-9999px;width:1px;height:1px;overflow:hidden}
.anchor-alias{position:absolute}
.stars{color:var(--naranja);letter-spacing:.12em}
.pulse{display:inline-block;width:8px;height:8px;border-radius:50%;background:var(--verde);flex-shrink:0;box-shadow:0 0 0 0 rgba(32,108,73,.5);animation:dotPulse 2.4s ease-in-out infinite}
.testimonials .pulse,.catalog .pulse,.closing .pulse{background:var(--cian);box-shadow:0 0 0 0 rgba(0,185,228,.5)}
@keyframes dotPulse{0%,100%{box-shadow:0 0 0 0 rgba(0,185,228,.45)}50%{box-shadow:0 0 0 6px rgba(0,185,228,0)}}

/* Apariciones al bajar (publicada). Solo con JS: sin él, todo se ve. */
.js .fade-in{opacity:0;transform:translateY(20px);transition:opacity .8s ease-out,transform .8s ease-out}
.js .fade-in--left{transform:translateX(-30px)}
.js .fade-in.is-visible{opacity:1;transform:none}
.fade-in.is-visible:nth-child(2){transition-delay:100ms}
.fade-in.is-visible:nth-child(3){transition-delay:200ms}
.fade-in.is-visible:nth-child(4){transition-delay:300ms}
.fade-in.is-visible:nth-child(5){transition-delay:400ms}

/* Botones rectos (tono del manual). Sobre claro: negro con texto blanco.
   Sobre oscuro: blanco con texto negro y, al pasar, azul claro con texto negro (pareja del manual). */
.btn{display:inline-flex;align-items:center;justify-content:space-between;gap:20px;min-height:54px;padding:15px 24px;border:1px solid var(--ink);background:var(--ink);color:#fff;font-size:16px;line-height:1.1;white-space:nowrap;transition:transform var(--t),background var(--t),color var(--t),border-color var(--t)}
.btn span{transition:transform var(--t)}
.btn:hover{background:#2e2e2e;border-color:#2e2e2e;color:#fff}
.btn:hover span{transform:translateX(4px)}
.btn--light{background:#fff;border-color:#fff;color:var(--ink)}
.btn--light:hover{background:var(--cian);border-color:var(--cian);color:var(--ink)}
.btn--light:focus-visible,.btn--ghost:focus-visible,.btn--outline-light:focus-visible{outline-color:#fff}
.btn--ghost{background:transparent;color:var(--ink);border-color:var(--ink)}
.btn--ghost:hover{background:var(--ink);color:#fff}
.btn--outline-light{background:transparent;color:#fff;border-color:rgba(255,255,255,.7)}
.btn--outline-light:hover{background:#fff;border-color:#fff;color:var(--ink)}
.btn--small{min-height:42px;padding:10px 16px;font-size:14px;gap:14px}
.btn[disabled]{opacity:.7;cursor:progress}
.inline-link{display:inline-flex;gap:8px;align-items:center;font-weight:400;border-bottom:1px solid var(--ink);padding:8px 0 4px;font-size:16px;transition:color var(--t),border-color var(--t)}
.inline-link:hover{color:var(--azul);border-color:var(--azul)}

/* Cabecera fija con dos estados (publicada): sobre el hero, transparente y lockup blanco; al bajar, blanca y lockup negro. */
.header{position:fixed;top:0;left:0;right:0;z-index:1000;padding:16px var(--gutter);background:rgba(255,255,255,.92);-webkit-backdrop-filter:saturate(180%) blur(20px);backdrop-filter:saturate(180%) blur(20px);border-bottom:1px solid var(--grid-line);transition:background .3s ease,border-color .3s ease}
.header-in{display:flex;align-items:center;justify-content:space-between;gap:20px;max-width:1400px;margin:auto}
.brand{display:block;position:relative}
.logo{width:168px;height:auto}
.logo--white{position:absolute;inset:0;opacity:0;transition:opacity .3s ease}
.logo--dark{transition:opacity .3s ease}
.header.is-over-hero{background:transparent;-webkit-backdrop-filter:none;backdrop-filter:none;border-bottom-color:transparent}
.header.is-over-hero .logo--dark{opacity:0}
.header.is-over-hero .logo--white{opacity:1}
.header.is-over-hero .btn--ghost{color:#fff;border-color:rgba(255,255,255,.7);background:rgba(17,17,17,.25);-webkit-backdrop-filter:blur(8px);backdrop-filter:blur(8px)}
.header.is-over-hero .btn--ghost:hover{background:#fff;border-color:#fff;color:var(--ink)}
.header.is-over-hero .btn--ghost:focus-visible,.header.is-over-hero .brand:focus-visible{outline-color:#fff}

/* 1. Hero a sangre (publicada). La foto se pinta sin animación ni lazy: es el LCP. Solo el texto entra. */
.hero{position:relative;min-height:100vh;min-height:100svh;display:flex;flex-direction:column;justify-content:flex-end;isolation:isolate;overflow:hidden;color:#fff;padding:120px var(--gutter) clamp(44px,7vh,72px);background:#3a3631}
.hero-bg{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:-2}
.hero::before{content:"";position:absolute;inset:0;z-index:-1;background:linear-gradient(105deg,rgba(0,0,0,.62) 0%,rgba(0,0,0,.4) 38%,rgba(0,0,0,.1) 62%,rgba(0,0,0,0) 82%),linear-gradient(180deg,rgba(0,0,0,.25) 0%,rgba(0,0,0,0) 28%,rgba(0,0,0,.5) 100%)}
.hero::after{content:"";position:absolute;inset:0;z-index:-1;pointer-events:none;background:radial-gradient(ellipse at center,transparent 50%,rgba(0,0,0,.22) 100%)}
.hero-content{width:100%;max-width:1400px;margin-inline:auto;animation:heroIn .7s ease-out both}
.hero-content>*{max-width:900px}
@keyframes heroIn{from{opacity:0;transform:translateY(18px)}to{opacity:1;transform:none}}
.hero-eyebrow{display:flex;align-items:center;flex-wrap:wrap;gap:10px;font-size:13px;letter-spacing:.12em;text-transform:uppercase;font-weight:400;margin-bottom:20px;text-shadow:0 1px 8px rgba(0,0,0,.4)}
.hero-eyebrow .stars{font-size:15px;letter-spacing:.1em}
.hero-eyebrow .dot{width:4px;height:4px;border-radius:50%;background:rgba(255,255,255,.65)}
.hero h1{text-shadow:0 2px 24px rgba(0,0,0,.3);max-width:15ch}
.hero-uses,.hero-badge{display:flex;flex-wrap:wrap;gap:4px 12px;text-shadow:0 1px 10px rgba(0,0,0,.45)}
.hero-uses{font-size:clamp(17px,1.5vw,21px);font-weight:400;margin-top:22px}
.hero-uses i,.hero-badge i{font-style:normal;opacity:.7}
.hero-badge{font-size:11.5px;letter-spacing:.12em;text-transform:uppercase;font-weight:400;margin-top:12px}
.hero-help{font-size:14px;line-height:1.4;margin-top:12px;max-width:48ch;text-shadow:0 1px 8px rgba(0,0,0,.5)}
.hero-sub{font-size:clamp(17px,1.5vw,21px);font-weight:400;line-height:1.45;max-width:54ch;margin:18px 0 28px;text-shadow:0 2px 14px rgba(0,0,0,.4)}
.scroll-hint{position:absolute;right:var(--gutter);bottom:30px;width:28px;color:rgba(255,255,255,.8);animation:scrollHint 2s ease-in-out infinite}
@keyframes scrollHint{0%,100%{transform:translateY(0)}50%{transform:translateY(6px)}}

/* Cabecera de sección: filete de 1 px y dos columnas, como los pliegos del manual. */
.intro-block,.section-title,.asked-head,.center-intro{border-top:1px solid currentColor;padding-top:16px;margin-bottom:clamp(32px,4vw,52px)}
.intro-block{display:grid;grid-template-columns:minmax(0,1.3fr) minmax(0,1fr);gap:16px 48px;align-items:end}
.intro-block p{font-size:clamp(16px,1.2vw,18px);color:var(--ink-soft);max-width:54ch}
.intro-block .label{grid-column:1/-1;display:flex;align-items:center;gap:8px;font-size:11px;color:var(--ink-soft);margin:0}
.section-title{max-width:none}
.cta-band{display:flex;align-items:center;justify-content:space-between;gap:20px;flex-wrap:wrap;margin-top:clamp(36px,4vw,56px);padding-top:20px;border-top:1px solid var(--ink);font-size:17px}
.cta-band b{font-size:clamp(20px,1.8vw,24px);letter-spacing:-.01em;margin-right:6px}

/* 2. Proceso: tiles del manual; el filete superior se pone azul claro al pasar (efecto de la publicada). */
.steps{display:grid;grid-template-columns:repeat(4,1fr);border:1px solid var(--tile-line)}
.step{position:relative;display:flex;flex-direction:column;gap:12px;padding:26px 22px 28px;border-right:1px solid var(--tile-line);border-top:3px solid transparent;background:#fff;transition:transform var(--t),border-top-color var(--t),background var(--t)}
.step:last-child{border-right:0}
.step:hover{border-top-color:var(--cian);background:var(--warm)}
.num{display:inline-flex;align-items:center;justify-content:center;width:36px;height:36px;border-radius:50%;background:var(--ink);color:#fff;font-size:15px}
.step .label{margin-top:4px}
.step p{font-size:15.5px;color:var(--ink-soft)}

/* 3. Última propuesta (publicada) sobre papel cálido. */
.latest{background:var(--warm)}
.latest-card{display:grid;grid-template-columns:minmax(220px,420px) 1fr;gap:clamp(24px,4vw,64px);align-items:center;border-top:1px solid var(--ink);padding-top:clamp(20px,3vw,32px)}
.latest-card img{width:100%;aspect-ratio:870/582;object-fit:cover}
.latest .label{display:flex;align-items:center;gap:8px;margin-bottom:14px}
.latest h2{font-size:clamp(26px,2.8vw,40px)}
.meta,.case-meta{display:flex;flex-wrap:wrap;gap:4px 14px;font-size:14px;color:var(--ink-soft);margin:14px 0}
.meta span:not(:last-child)::after,.case-meta span:not(:last-child)::after{content:'·';margin-left:14px}
.latest-copy{max-width:58ch;margin-bottom:18px}

/* 4. Casos de uso: la imagen crece y la tarjeta sube (publicada). */
.audience-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(20px,2.5vw,32px)}
.audience-card{display:block;transition:transform var(--t)}
.audience-card:hover{transform:translateY(-3px)}
.img-frame{display:block;overflow:hidden;margin-bottom:18px;background:var(--warm)}
.img-frame img{width:100%;aspect-ratio:573/648;object-fit:cover;transition:transform .5s ease-out}
.audience-card:hover .img-frame img{transform:scale(1.03)}
.bullet-title{position:relative;display:block;padding:0 28px 12px 22px;border-bottom:1px solid var(--tile-line);font-weight:400;font-size:clamp(20px,1.8vw,24px);letter-spacing:-.01em;line-height:1.2;transition:color var(--t)}
.bullet-title::before{content:"";position:absolute;left:0;top:.42em;width:9px;height:9px;border-radius:50%;background:var(--cian)}
.bullet-title::after{content:"→";position:absolute;right:0;top:0;transition:transform var(--t)}
.audience-card:hover .bullet-title{color:var(--azul)}
.audience-card:hover .bullet-title::after{transform:translateX(4px)}
.audience-desc{display:block;margin-top:12px;font-size:15.5px;color:var(--ink-soft);max-width:38ch}
.audience .center{margin-top:40px}

/* 5. Testimonios sobre negro (publicada), con la pareja blanco y negro del manual. */
.testimonials{background:var(--ink);color:#fff}
.center-intro{text-align:center;border-top-color:rgba(255,255,255,.35)}
.center-intro p{color:rgba(255,255,255,.75);margin-top:10px}
.quote-grid{display:grid;grid-template-columns:repeat(3,1fr);border:1px solid #333}
.quote{display:flex;flex-direction:column;align-items:center;text-align:center;padding:36px 28px;border-right:1px solid #333;transition:background .25s ease}
.quote:last-child{border-right:0}
.quote:hover{background:#1c1c1c}
.quote img{width:76px;height:76px;object-fit:cover;margin-bottom:16px;filter:grayscale(1);transition:filter .3s ease}
.quote:hover img{filter:none}
.quote .stars{font-size:17px;margin-bottom:14px}
.quote blockquote{flex:1}
.quote blockquote p{font-size:16px;line-height:1.6;color:rgba(255,255,255,.9);max-width:38ch}
.quote figcaption{display:flex;flex-direction:column;align-items:center;font-size:13.5px;color:rgba(255,255,255,.7);margin-top:22px}
.quote figcaption b{font-size:15.5px;color:#fff}
.divider{width:36px;height:2px;background:var(--cian);margin-bottom:14px}
.company{color:var(--cian)}
.cta-gap{margin-top:clamp(36px,4vw,56px)}

/* 6. Formulario: Iván a la izquierda (como en la publicada) y el panel blanco con la promesa dentro. */
.founder{grid-area:photo;position:relative;overflow:hidden}
.founder img{width:100%;aspect-ratio:425/554;object-fit:cover}
.founder figcaption{position:absolute;left:16px;bottom:16px;display:flex;flex-direction:column;gap:2px;padding:10px 14px;background:rgba(17,17,17,.6);-webkit-backdrop-filter:blur(10px);backdrop-filter:blur(10px);color:#fff;font-size:11px;letter-spacing:.12em;text-transform:uppercase}
.founder figcaption b{font-size:16px;letter-spacing:0;text-transform:none}
.contact{background:var(--cian);scroll-margin-top:72px}
.contact-grid{display:grid;grid-template-columns:4fr 7fr;grid-template-areas:"head head" "photo panel" "proof panel";grid-template-rows:auto auto 1fr;column-gap:clamp(32px,5vw,72px);row-gap:28px;align-items:start}
.contact-head{grid-area:head;border-top:1px solid var(--ink);padding-top:16px;display:grid;grid-template-columns:minmax(0,1.3fr) minmax(0,1fr);gap:16px 48px;align-items:end}
.contact-head p{font-size:clamp(17px,1.3vw,20px);font-weight:400}
.form-panel{grid-area:panel;background:#fff;padding:clamp(22px,3vw,40px)}
.proof{grid-area:proof}
.promise{display:grid;grid-template-columns:repeat(3,1fr);border:1px solid var(--tile-line);margin-bottom:24px}
.promise li{font-size:12.5px;color:var(--ink-soft);line-height:1.35;padding:12px 14px;border-right:1px solid var(--tile-line)}
.promise li:last-child{border-right:0}
.promise b{display:block;color:var(--ink);font-size:16px;margin-bottom:3px}
.chosen{display:flex;justify-content:space-between;align-items:flex-start;gap:12px;background:var(--warm);padding:12px 14px;margin-bottom:18px;font-size:16px;font-weight:400}
.chosen-label{display:block;font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-soft);margin-bottom:2px}
.reset{border:0;background:none;text-decoration:underline;font-size:13px;padding:4px 0}
.field{display:block;font-size:14px;font-weight:400;margin-bottom:16px}
.hint{font-size:12px;color:var(--ink-soft);margin-left:4px;font-weight:400}
.field input,.field textarea,.catalog-row input{display:block;width:100%;background:#fff;border:1px solid #8a8a8a;border-radius:0;padding:12px 14px;font-size:16px;font-weight:400;margin-top:6px;min-height:50px;transition:border-color var(--t)}
.field textarea{resize:vertical}
.field input:hover,.field textarea:hover{border-color:var(--ink)}
.field input::placeholder,.field textarea::placeholder{color:#6b6b6b}
.field input[aria-invalid=true],.catalog-row input[aria-invalid=true]{border-color:var(--rojo);border-width:2px}
.field-error{display:block;color:#b3261e;font-size:13px;margin-top:5px;font-weight:400}
.field-error:empty{display:none}
.form-row{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.form-row .field{display:flex;flex-direction:column;justify-content:flex-end;min-width:0}
.form-row input{min-width:0;max-width:100%}
.route{background:var(--warm);border-left:3px solid var(--naranja);padding:10px 14px;font-size:14px;margin:0 0 16px}
.privacy{display:flex;align-items:flex-start;gap:10px;font-size:13.5px;line-height:1.5;margin:4px 0 6px}
.privacy input{width:18px;height:18px;flex-shrink:0;margin:2px 0 0;accent-color:var(--ink)}
.privacy a{text-decoration:underline}
.submit{width:100%;margin-top:14px}
.assurance{display:flex;align-items:center;gap:10px;font-size:13.5px;color:var(--ink-soft);margin-top:12px}
.alt-contact{font-size:13.5px;color:var(--ink-soft);border-top:1px solid var(--tile-line);margin-top:18px;padding-top:14px}
.alt-contact a{color:var(--ink);text-decoration:underline;display:inline-flex;align-items:center;gap:5px;font-weight:400}
.form-status{padding:16px;font-size:15px;margin-top:16px;background:var(--warm)}
.form-status.is-ok{background:#e6f0eb;border-left:4px solid var(--verde)}
.form-status.is-error{background:#fbe9e7;border-left:4px solid var(--rojo)}
.form-status strong{display:block;font-size:18px;margin-bottom:4px}
.form-status .next{display:block;margin-top:8px;font-size:13px;color:var(--ink-soft)}
.proof-quote .stars{color:var(--ink);font-size:14px;margin-bottom:8px}
.proof-quote blockquote p{font-size:clamp(18px,1.6vw,22px);font-weight:400;line-height:1.35;letter-spacing:-.01em}
.proof-quote figcaption{font-size:13.5px;font-weight:400;margin-top:10px}
.proof-logos{border-top:1px solid var(--ink);margin-top:22px;padding-top:14px}
.proof-logos p{font-size:11px;letter-spacing:.12em;text-transform:uppercase;font-weight:400;margin-bottom:12px}
.proof-logos ul{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--tile-line);border:1px solid var(--tile-line)}
.proof-logos li{background:#fff}

/* 7. Casos reales: tiles que suben al pasar; en móvil, carrusel con imán (publicada). */
.cases{background:var(--warm)}
.case-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.case{display:flex;flex-direction:column;border:1px solid var(--tile-line);background:#fff;transition:transform var(--t),border-color var(--t)}
.case:hover{transform:translateY(-3px);border-color:var(--ink)}
.case-img{position:relative;overflow:hidden}
.case-img img{width:100%;aspect-ratio:4/3;object-fit:cover;transition:transform .5s ease-out}
.case:hover .case-img img{transform:scale(1.03)}
.tag{position:absolute;top:12px;left:12px;font-size:11px;letter-spacing:.12em;text-transform:uppercase;font-weight:400;padding:5px 10px;background:#fff;color:var(--ink)}
.case-body{display:flex;flex-direction:column;gap:8px;padding:22px;flex:1}
.case-client{font-size:11px;letter-spacing:.12em;text-transform:uppercase;font-weight:400;color:var(--ink-soft)}
.case-client span{text-transform:none;letter-spacing:0;font-weight:400}
.case h3{font-size:18.5px;line-height:1.3}
.case-copy{font-size:15px;color:var(--ink-soft);flex:1}
.case-meta{font-weight:400;margin:6px 0 0;padding-top:12px;border-top:1px solid var(--tile-line);font-size:11px;letter-spacing:.12em;text-transform:uppercase}

/* 8. Lo que más nos piden: el bento de imágenes a sangre de la publicada,
   con el bloque de producto y precio de la propuesta (título, cifra, referencia, acción). */
.asked-head{display:grid;grid-template-columns:minmax(0,1.3fr) minmax(0,1fr);gap:16px 48px;align-items:end}
.asked-head p{color:var(--ink-soft);max-width:40ch}
.bento{display:grid;grid-template-columns:2fr 1fr 1fr;grid-template-rows:310px 310px;gap:16px}
.ask{position:relative;overflow:hidden;background:#3a3631;color:#fff;transition:transform var(--t)}
.ask--feature{grid-row:1/3}
.ask:hover{transform:translateY(-4px)}
.ask>img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transition:transform .6s ease-out}
.ask:hover>img{transform:scale(1.04)}
.ask-overlay{position:absolute;inset:0;display:flex;flex-direction:column;justify-content:flex-end;padding:22px;background:linear-gradient(180deg,rgba(0,0,0,.12) 0%,rgba(0,0,0,.55) 45%,rgba(0,0,0,.9) 100%);transition:background var(--t)}
.ask:hover .ask-overlay{background:linear-gradient(180deg,rgba(0,0,0,.2) 0%,rgba(0,0,0,.62) 45%,rgba(0,0,0,.92) 100%)}
.ask h3{font-size:clamp(20px,1.8vw,26px);text-shadow:0 2px 16px rgba(0,0,0,.4);padding-bottom:10px;border-bottom:1px solid rgba(255,255,255,.45)}
.ask--feature h3{font-size:clamp(26px,2.8vw,40px)}
.ref{font-size:14px;font-weight:400;color:#fff;margin-top:10px;text-shadow:0 1px 8px rgba(0,0,0,.5)}
.ref b{display:block;font-size:clamp(24px,2vw,30px);letter-spacing:-.015em;color:#fff}
.choose{display:inline-flex;align-items:center;gap:12px;align-self:flex-start;margin-top:14px;padding:10px 16px;border:1px solid rgba(255,255,255,.8);background:transparent;color:#fff;font-size:14px;font-weight:400;transition:background var(--t),color var(--t)}
.choose::after{content:"";position:absolute;inset:0}
.ask:hover .choose,.choose:hover{background:#fff;color:var(--ink);border-color:#fff}
.choose:focus-visible{outline:3px solid #fff;outline-offset:3px}
.price-note{font-size:13px;color:var(--ink-soft);margin-top:16px}

/* 9. Valores: la imagen girada cambia según el punto (publicada). */
.values-grid{display:grid;grid-template-columns:1fr 1.4fr;gap:clamp(32px,5vw,72px);align-items:center}
.values-left{display:flex;align-items:center;gap:36px;min-height:200px}
.image-stack{position:relative;width:180px;height:180px;flex-shrink:0}
.image-stack img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:0;transform:rotate(-6deg) scale(.95);transition:opacity .35s ease,transform .35s ease;box-shadow:0 8px 32px rgba(0,0,0,.15)}
.image-stack img.is-active{opacity:1;transform:rotate(-6deg) scale(1)}
.values-list li{display:flex;align-items:center;gap:16px;padding:22px 0;border-bottom:1px solid var(--tile-line);font-size:clamp(17px,1.4vw,22px);font-weight:400;line-height:1.3;letter-spacing:-.01em;transition:color .2s ease}
.values-list li:first-child{border-top:1px solid var(--ink)}
.bullet{width:9px;height:9px;border-radius:50%;background:var(--cian);flex-shrink:0;transition:transform .2s ease}
.values-list li.is-active{color:var(--azul)}
.values-list li.is-active .bullet{transform:scale(1.4)}

/* 10. Clientes: dos filas que se desplazan con el scroll (publicada), en tiles del manual. */
.marquee{overflow:hidden;display:flex;flex-direction:column;gap:16px;margin-bottom:36px}
.track{display:flex;width:max-content;gap:16px;will-change:transform;transition:transform 80ms linear}
.logo-row{display:flex;gap:16px;flex-shrink:0}
.logo-row li{width:clamp(210px,21vw,300px);border:1px solid var(--tile-line);background:#fff;transition:border-color var(--t)}
.logo-row li:hover{border-color:var(--ink)}
.clients-links{display:flex;flex-wrap:wrap;justify-content:center;align-items:center;gap:14px 40px}
.reviews-link{display:inline-flex;align-items:center;gap:10px;padding:10px 16px;border:1px solid var(--tile-line);font-size:14.5px;font-weight:400;transition:border-color var(--t)}
.reviews-link .stars{color:#a35f00}
.reviews-link:hover{border-color:var(--ink)}

/* 11. Catálogo sobre negro (publicada). */
.catalog{background:var(--ink);color:#fff}
.catalog-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:clamp(36px,6vw,96px);align-items:center}
.catalog-cover{width:100%;max-width:520px}
.catalog-body h2{border-top:1px solid rgba(255,255,255,.4);padding-top:16px}
.catalog-body>p{color:rgba(255,255,255,.85);max-width:55ch;margin-top:18px}
.catalog-quote{border-left:2px solid var(--cian);padding-left:16px}
.categories-title{margin-top:34px;font-size:clamp(19px,1.6vw,22px)}
.categories-sub{font-size:14px;color:rgba(255,255,255,.75);margin:6px 0 16px}
.category-grid{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid #3a3a3a;border-left:1px solid #3a3a3a}
.category-grid li{border-right:1px solid #3a3a3a;border-bottom:1px solid #3a3a3a}
.category-grid a{display:block;height:100%;padding:14px;font-size:12.5px;color:rgba(255,255,255,.72);transition:background var(--t),color var(--t)}
.category-grid a b{display:block;font-size:16px;color:#fff;margin-bottom:4px}
.category-grid a:hover{background:#fff;color:var(--ink-soft)}
.category-grid a:hover b{color:var(--ink)}
.category-grid a:focus-visible{outline-color:#fff;outline-offset:-3px}
.catalog-form{margin-top:26px}
.catalog-label{display:block;font-size:14px;font-weight:400;margin-bottom:8px}
.catalog-row{display:flex;gap:10px}
.catalog-row input{margin-top:0;flex:1;min-width:0;background:rgba(255,255,255,.06);border-color:rgba(255,255,255,.4);color:#fff}
.catalog-row input::placeholder{color:rgba(255,255,255,.65)}
.catalog .privacy{color:rgba(255,255,255,.8);margin-top:12px}
.catalog .privacy input{accent-color:#fff}
.catalog .field-error{color:#ff9b93}
.catalog .form-status{color:var(--ink)}
.catalog a:focus-visible,.catalog input:focus-visible{outline-color:#fff}

/* 12. FAQ */
.faq-grid{display:grid;grid-template-columns:1.3fr 1fr;gap:clamp(36px,6vw,96px);align-items:start}
.faq-list h2{border-top:1px solid var(--ink);padding-top:16px;margin-bottom:12px}
.faq-list details{border-bottom:1px solid var(--tile-line);padding-block:20px}
.faq-list summary{position:relative;display:block;padding-right:32px;cursor:pointer;list-style:none;font-weight:400;font-size:clamp(17px,1.4vw,20px);letter-spacing:-.01em}
.faq-list summary::-webkit-details-marker{display:none}
.faq-list summary::after{content:"+";position:absolute;right:0;top:50%;transform:translateY(-50%);font-size:24px;line-height:1;font-weight:300;transition:transform var(--t)}
.faq-list details[open] summary::after{transform:translateY(-50%) rotate(45deg)}
.faq-list details p{color:var(--ink-soft);padding-top:12px;max-width:62ch}
.faq-list details strong{font-weight:700}
.faq-more{margin-top:24px;color:var(--ink-soft)}
.faq-more a{color:var(--ink);text-decoration:underline;text-underline-offset:3px;font-weight:400}
.faq-image img{width:100%}

/* 13. Prefooter sobre negro (publicada). Botón blanco con texto negro; al pasar, azul claro con texto negro. */
.closing{background:var(--ink);color:#fff}
.closing-grid{display:flex;justify-content:space-between;align-items:center;gap:32px;flex-wrap:wrap}
.closing-logo{width:200px;margin-bottom:28px}
.closing-grid>div{flex:1 1 560px}
.closing h2{font-size:clamp(26px,3vw,42px);max-width:30ch}
.closing-proof{display:flex;align-items:center;gap:10px;font-size:11px;letter-spacing:.12em;text-transform:uppercase;font-weight:400;color:rgba(255,255,255,.75);margin-top:18px}
.closing-phone{font-size:15px;color:rgba(255,255,255,.8);margin-top:10px}
.closing-phone a{color:#fff;text-decoration:underline;font-weight:400}
.closing a:focus-visible{outline-color:#fff}
.footer{background:var(--ink);color:rgba(255,255,255,.7);border-top:1px solid #2a2a2a}
.footer-in{display:flex;justify-content:space-between;gap:16px 28px;flex-wrap:wrap;padding-block:26px;font-size:12.5px}
.footer nav{display:flex;gap:20px}
.footer a{text-decoration:underline}
.footer a:hover{color:#fff}
.footer a:focus-visible{outline-color:#fff}

/* Barra fija de móvil y diálogos */
.mobile-bar{display:none}
dialog{width:min(520px,calc(100% - 32px));border:0;padding:38px;background:#fff;color:var(--ink);box-shadow:0 15px 80px #0003}
dialog::backdrop{background:#0009}
dialog h2{font-size:30px;margin-bottom:14px}
dialog p{font-size:15px}
.dialog-eyebrow{font-size:11px;letter-spacing:.12em;text-transform:uppercase;font-weight:400;color:var(--ink-soft);margin-bottom:12px}
dialog .btn{margin-top:20px;width:100%}
dialog .field{margin-top:18px}
button.x{position:absolute;right:10px;top:8px;border:0;background:none;font-size:30px;font-weight:300;width:44px;height:44px}
#dialog-detail{background:var(--warm);padding:16px;margin-top:18px;font-size:14px;white-space:pre-line;word-break:break-word}
#dialog-detail:empty{display:none}
.cookies{position:fixed;left:16px;right:16px;bottom:16px;z-index:1060;max-width:560px;background:#fff;border:1px solid var(--ink);padding:18px;font-size:13.5px;box-shadow:0 10px 40px #0002}
.cookies a{text-decoration:underline}
.cookies-btns{display:flex;gap:8px;margin-top:12px}
.cookies-btns button{flex:1;min-height:44px;border:1px solid var(--ink);background:#fff;color:var(--ink);font-size:14px}
.cookies-btns button:hover{background:var(--warm)}
.cookies-btns button[data-consent=accept]{background:var(--ink);color:#fff}
.cookies-btns button[data-consent=accept]:hover{background:#2e2e2e}
[hidden]{display:none!important}

@media(max-width:1100px){
  .steps{grid-template-columns:repeat(2,1fr)}
  .step:nth-child(2){border-right:0}
  .step:nth-child(-n+2){border-bottom:1px solid var(--tile-line)}
  .case-grid{grid-template-columns:repeat(2,1fr)}
  .category-grid{grid-template-columns:repeat(2,1fr)}
  .promise{grid-template-columns:1fr}
  .promise li{border-right:0;border-bottom:1px solid var(--tile-line)}
  .promise li:last-child{border-bottom:0}
  .bento{grid-template-columns:1fr 1fr;grid-template-rows:repeat(3,260px)}
  .ask--feature{grid-row:1/3}
}
@media(max-width:850px){.founder img{aspect-ratio:auto;height:220px;object-position:58% 28%}
  .intro-block,.asked-head,.contact-head{grid-template-columns:1fr}
  .audience-grid{grid-template-columns:1fr}
  .quote-grid{grid-template-columns:1fr}
  .quote{border-right:0;border-bottom:1px solid #333}
  .quote:last-child{border-bottom:0}
  .values-grid,.catalog-grid,.faq-grid{grid-template-columns:1fr}
  .latest-card{grid-template-columns:1fr}
  .contact-grid{grid-template-columns:1fr;grid-template-areas:"head" "photo" "panel" "proof";grid-template-rows:auto}
  .faq-image{max-width:420px}
}
@media(max-width:760px){.founder img{height:190px}
  body{font-size:16px}
  html{scroll-padding-top:12px}
  .preview{display:none}
  .header{padding-block:12px}
  .header-cta{display:none}
  .logo{width:146px}
  h2 br{display:none}
  .hero{min-height:0;justify-content:flex-start;padding-top:96px;padding-bottom:36px}
  .hero-eyebrow{font-size:11px;margin-bottom:14px}
  .hero-uses{font-size:15px;margin-top:14px}
  .hero-badge{font-size:10.5px}
  .hero-sub{font-size:16px;margin:12px 0 20px}
  .hero .btn{width:100%}
  .scroll-hint{display:none}
  .steps{grid-template-columns:1fr}
  .step{border-right:0;border-bottom:1px solid var(--tile-line);padding:18px;gap:8px}
  .step:last-child{border-bottom:0}
  .img-frame img{aspect-ratio:4/3}
  .quote{padding:28px 20px}
  .testimonials .btn,.cta-band .btn{width:100%}
  .cta-band{display:block}
  .cta-band .btn{margin-top:16px}
  .contact-grid{row-gap:20px}
  .form-panel{scroll-margin-top:68px}
  .promise{grid-template-columns:repeat(3,1fr)}
  .promise li{font-size:11px;padding:10px 8px;border-bottom:0;border-right:1px solid var(--tile-line)}
  .promise li:last-child{border-right:0}
  .promise b{font-size:13.5px}
  .form-row{gap:12px}
  .field{font-size:13.5px}
  /* Casos: carrusel horizontal con imán, como la publicada en móvil. */
  .case-grid{display:flex;gap:14px;overflow-x:auto;scroll-snap-type:x mandatory;margin-inline:calc(var(--gutter) * -1);padding:0 var(--gutter) 12px;scroll-padding:var(--gutter);scrollbar-width:none}
  .case-grid::-webkit-scrollbar{display:none}
  .case{flex:0 0 82%;max-width:330px;scroll-snap-align:start}
  /* Casos de uso y testimonios: mismo carrusel, para no alejar el formulario. */
  .audience-grid,.quote-grid{display:flex;gap:14px;overflow-x:auto;scroll-snap-type:x mandatory;margin-inline:calc(var(--gutter) * -1);padding:0 var(--gutter) 12px;scroll-padding:var(--gutter);scrollbar-width:none;border:0}
  .audience-grid::-webkit-scrollbar,.quote-grid::-webkit-scrollbar{display:none}
  .audience-card{flex:0 0 78%;max-width:320px;scroll-snap-align:start}
  .quote{flex:0 0 84%;max-width:340px;scroll-snap-align:start;border:1px solid #333!important}
  .audience .center{margin-top:24px}
  .js .audience-grid .fade-in,.js .quote-grid .fade-in,.js .case-grid .fade-in{opacity:1;transform:none}
  .bento{grid-template-columns:1fr;grid-template-rows:none;grid-auto-rows:250px;gap:12px}
  .ask--feature{grid-row:auto}
  .values-left{gap:24px;min-height:0;flex-wrap:wrap}
  .image-stack{width:116px;height:116px}
  .values-list li{padding:16px 0}
  .logo-row li{width:190px}
  .catalog-cover{max-width:240px}
  .catalog-row{flex-direction:column}
  .catalog-row .btn{width:100%}
  .faq-image{display:none}
  .closing-grid .btn{width:100%}
  .footer-in{padding-bottom:96px}
  .mobile-bar{display:flex;position:fixed;bottom:0;left:0;right:0;z-index:1040;background:#fff;border-top:1px solid var(--ink);padding:9px 12px;padding-bottom:max(9px,env(safe-area-inset-bottom));gap:8px;transform:translateY(110%);transition:transform .25s ease}
  body.bar-on .mobile-bar{transform:none}
  .mobile-bar a{display:flex;align-items:center;justify-content:center;gap:8px;min-height:48px;font-size:14.5px;font-weight:400;padding:8px 12px}
  .mobile-bar a:first-child{flex:1.7;background:var(--ink);color:#fff}
  .mobile-bar a:last-child{flex:1;border:1px solid var(--ink);color:var(--verde)}
  body:has(input:focus) .mobile-bar,body:has(textarea:focus) .mobile-bar,body:has(dialog[open]) .mobile-bar{display:none}
  .cookies{left:10px;right:10px;bottom:10px;padding:14px}
  dialog{padding:30px 22px}
}
@media(max-width:360px){
  .image-stack{width:96px;height:96px}
  h1{font-size:33px}
  .hero{padding-top:72px;padding-bottom:24px}
  .hero-eyebrow{margin-bottom:10px}
  .hero-uses{font-size:14px;margin-top:10px}
  .hero-sub{font-size:14.5px;margin:10px 0 16px}
  .promise li{font-size:10.5px;padding:9px 6px}
  .promise b{font-size:12.5px}
  .btn{padding-inline:18px}
}
/* Movimiento reducido: nada se mueve ni aparece con retraso; los logos pasan a rejilla fija. */
@media(prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{animation:none!important;transition:none!important}
  .js .fade-in{opacity:1;transform:none}
  .track{width:auto;flex-wrap:wrap;justify-content:center;transform:none!important;padding-inline:var(--gutter)}
  .logo-row{flex-wrap:wrap;justify-content:center}
  .logo-row.dup{display:none}
}

/* Caso sin foto del trabajo (Cítricos Forum): solo texto, con la etiqueta en el cuerpo. */
.case--texto{justify-content:flex-start;background:var(--paper)}
.tag--texto{position:static;display:inline-block;align-self:flex-start;margin-bottom:14px;border:1px solid var(--tile-line)}